MR D.I.Y.: #FikrikanAnakAbah

THE BRIEF

MR D.I.Y. requested us to help create awareness on their latest e-commerce site whereby customers are allowed to buy online and exchange offline, and to enhance their digital presence.

THE SOLUTION

In conjunction with Ramadan and Raya season, we proposed to leveraged on our largest Malay communities on GEMPAK, ERA & SINAR.

We produced a meaning and thoughtful Raya video ads as the main anchor, #FikrikanAnakAbah while we cleverly incorporate brand and product mentions.

As a support, we created branded advertorials and ran programmatic video ads to further emphasised on the objective.

THE RESULTS

2 weeks campaign

  • Reached over 3,955,183 people on Facebook
  • Achieved 751,299 video views and 27692 page views
  • 33,621 engagements on social media
  • 515,200 impressions with 48.88% video completion rate on programmatic buy

#Fikirkan Anak Abah Video

Click here for full video.