MAS x Liverpool on ERA & Rojak Daily Kaw
Malaysia Airlines signed a 3 yr partnership with Liverpool FC to become the club’s official global airline partner.
They wanted to leverage this partnership to run a Brand Campaign through a contest that provided fans the opportunity to play at Anfield and asked us to hype up the contest.
We created 2 pieces of interesting and relevant branded content on ERA and Rojak Daily Kaw’s websites that drew audiences curiosity and attention.
We then seeded the pieces of branded content via each brand’s social media for further amplification.
WHAT DID WE ACHIEVE?
(1 month campaign)
- 50,000 Unique Reads of the Branded Advertorial
- 116,956 Ad Views of the Branded Advertorial Art Box on ERA fm’s Homepage
- Reached 2,088,729 people on Facebook
- Drove 92 contest entries