Kisah Haidar di Seremban 2 by IJM LAND

THE BRIEF

IJM LAND came to us and wanted to create awareness for its newly launched property – Seremban 2.

They are also targeting the younger generations. 

THE SOLUTION

We leverage on ERA for its massive young Malay audience base and to create an engaging video content.

The cleverly crafted storyline was aimed to approach young audience and encourage talk-ability & share-ability to push the message that “Everyone can be like Haidar!”. 

THE RESULTS

1 month campaign

  • Achieved 773,277 Video Views
  • Reached 1,570,529 people on Facebook
  • 12,243 Likes on social media

Kisah Haidar Video