NJOI: Football Facts
NJOI is a Malaysia free satellite television service from Astro where anyone can enjoy unlimited content online.
In conjunction with World Cup event this year, NJOI engaged Blaze Digital to create awareness on Astro Arena where users can catch football matches live.
Leveraged on one of Malay’s top football online platforms, Semuanya Bola, to craft creative content about football while to promote the objective. Besides that, we were able to engage with audience who has relevant interest.
WHAT DID WE ACHIEVE?
1 week campaign
- Over 150K people reached on Facebook
- Achieved 29K page views on website
- 14.3K engagements on social media
- Overachieved target by 190%