Genting SkyAvenue & MY web drama
When the new SkyAvenue Mall opened up in Genting Highlands, they asked us to devise a way to drive awareness of the lifestyle mall with the ultimate goal of increasing footfall.
We instigated a collaboration between SkyAvenue and MY to produce a 15 episode web drama; cleverly weaving in SkyAvenue’s various dining and retail outlets into the storyline.
MY’s Facebook page was the anchor of the campaign, and Instagram supported with teaser posts.
WHAT DID WE ACHIEVE?
1 month campaign
- 3,450,690 Video Views on Facebook and YouTube
- Reached 11,313,000 people on Facebook
- 35,715 Likes on Facebook
- 93,503 Ad Views on MY FM’s Website Homepage Premium Tile Ad