Essenso Microground Coffee: Office Invasion
SuperCoffee wanted to build brand recall for its product – Essenso Microground Coffee which has been in the marketing since 2015.
We proposed to run a 360-integrated campaign with high exposure on digital, followed by on-air, on-ground and TV while featuring Essenso Microground Coffee.
With that, we leveraged on HITZ, ERA & MY to produce a fun video content together with the events team. The crew invaded offices in Klang Valley to reward sleepy employees with a cuppa.
WHAT DID WE ACHIEVE?
3 weeks campaign
- Achieved 590,804 Video Views
- Reached 1,510,145 people on Facebook
- 3,915 Engagements on social media