Essenso Microground Coffee: Office Invasion

CLIENT OBJECTIVE

SuperCoffee wanted to build brand recall for its product – Essenso Microground Coffee which has been in the marketing since 2015.

CLIENT OBJECTIVE

We proposed to run a 360-integrated campaign with high exposure on digital, followed by on-air, on-ground and TV while featuring Essenso Microground Coffee. 

With that, we leveraged on HITZ, ERA & MY to produce a fun video content together with the events team. The crew invaded offices in Klang Valley to reward sleepy employees with a cuppa. 

 

WHAT DID WE ACHIEVE?

3 weeks campaign

  • Achieved 590,804 Video Views
  • Reached 1,510,145  people on Facebook
  • 3,915 Engagements on social media

 

Office Invasion with Ryan, Radin & Wayne